# Wellness plan penetration

A term used when buying veterinary practice.

The share of clients on a monthly plan that prepays routine care across the year.

It converts a practice from episodic visits into something closer to a subscription, which is why buyers pay more for a book with it: the revenue arrives whether or not a client remembers to come in, and the plan itself brings them in. It also binds the client to the practice instead of to the veterinarian, which is exactly the durability a buyer is paying for. Ask for enrolled clients as a share of active ones and the plan's own [churn](https://searchspheresource.com/glossary/churn).

Part of: Buying a Veterinary Practice (https://searchspheresource.com/guides/buying-a-veterinary-practice)

Source: https://searchspheresource.com/guides/buying-a-veterinary-practice/terms/wellness-plan-penetration
Not dated: The same editorial definitions as the glossary, inside a trade.

Site index for machines: https://searchspheresource.com/llms.txt