# Logo churn versus revenue churn

A term used when buying saas.

Two measures of the same leak: one counts the customers lost, the other counts the dollars.

The gap between the two is the story. A business can shed a great many small accounts while revenue grows from a handful of larger ones, which reads as healthy until you notice the base is thinning. Ask for both, by cohort, and ask which direction the average account size is moving. A seller quoting only the flattering measure has told you which one to check first.

Part of: Buying a SaaS Business (https://searchspheresource.com/guides/buying-a-saas-business)

Source: https://searchspheresource.com/guides/buying-a-saas-business/terms/logo-churn-versus-revenue-churn
Not dated: The same editorial definitions as the glossary, inside a trade.

Site index for machines: https://searchspheresource.com/llms.txt