# Repeat-customer rate

A term used when buying carpet cleaning.

The share of jobs from customers who have bought before, the book's durability.

The repeat rate separates a customer book from a lead-generation treadmill: returning households and standing commercial accounts rebuy without marketing spend, while purchased leads rebuy the revenue every month at full price. Compute it from two years of job history by customer, because the trade's sale guidance explains most of the multiple spread with it, and a seller quoting revenue without it is quoting the treadmill's speed.

Part of: Buying a Carpet Cleaning Business (https://searchspheresource.com/guides/buying-a-carpet-cleaning-business)

Source: https://searchspheresource.com/guides/buying-a-carpet-cleaning-business/terms/repeat-customer-rate
Not dated: The same editorial definitions as the glossary, inside a trade.

Site index for machines: https://searchspheresource.com/llms.txt