# Close proximity rule

A term used when buying carpet cleaning.

A price limit must sit beside the price it limits, not in a footnote below the offer.

The whole-house price is how this trade advertises and it is also how it gets sued. Ohio treats a material exclusion as deceptive unless it is clear, conspicuous and in close proximity to the words stating the offer. It says in as many words that an asterisk pointing at a footnote is not close proximity, and a room-size upcharge has to disclose both its nature and its amount. The on-site half is the same rule turned around: a technician who disparages the advertised service or steers the customer onto something else has made the offer not bona fide. These are published rules, so a violation opens on treble damages. Read the seller's ad copy and its door script as a liability you are buying.

Part of: Buying a Carpet Cleaning Business (https://searchspheresource.com/guides/buying-a-carpet-cleaning-business)

Source: https://searchspheresource.com/guides/buying-a-carpet-cleaning-business/terms/close-proximity-rule
Not dated: The same editorial definitions as the glossary, inside a trade.

Site index for machines: https://searchspheresource.com/llms.txt