# TCPA exposure

What a business owes for texting or calling customers without consent.

Almost every trade here talks to customers on a phone number: the appointment reminder, the route confirmation, the review request after the job. Where a call or text goes out by autodialer or prerecorded voice, the federal statute gives a private right of action whose damages count each message, not each case, trebled where a court finds the sending willful or knowing, with no cap. A list built over ten years without a record of who agreed to what is therefore an asset and a liability in the same file. What a buyer asks for is not the list but the CONSENT: where each number came from, what the person was told when they gave it, and whether an opt-out was honored and recorded. A seller who cannot produce that has a marketing channel the buyer may not be able to use.

In numbers: The statute sets $500 for each message and up to three times that where a court finds it willful, so a single autodialed reminder blast to 2,000 unconsented cell numbers is a $1M exposure before any multiplier.

Source: https://searchspheresource.com/glossary/tcpa-exposure
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Site index for machines: https://searchspheresource.com/llms.txt