# Deal aging

How long a target has sat in the same stage without anything happening.

A pipeline lies by accumulation: every target that ever entered it is still on the board, so a list of forty looks like momentum when thirty-two of them have not moved in a quarter. Aging is what turns the list back into a fact. It also decides where the next week goes, since a target untouched for two months needs either a real reason to still be live or a dead stamp. Set an age at which a target must be worked or closed out, and hold to it.

In numbers: Thirty-two of forty targets untouched for 90 days means 80% of the board is a list, not a pipeline.

Source: https://searchspheresource.com/glossary/deal-aging
Not dated: A definition is editorial: what a term means, why it matters, and an example. None of it reads a source that can go stale, so there is no date to take and a stamped one would be the build time wearing a costume.

Site index for machines: https://searchspheresource.com/llms.txt